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一档IP栏目如何走得更远？3位大咖为《长城对话》把脉指导_我的网站

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一 | New Delhi, Oct, 20 (UNI) A Delhi Special Court fixed October, 31 for hearing arguments on the bail application in the matter registered under the provisions of Prevention Money Laundering Act against Delhi's Health Minister Satyendar.

Special Judge Vikash Dhull after hearing arguments in the bail application on behalf of Vaibhav Jain and Ankush Jain said, " Put up the matter on 27.10.2022 for hearing arguments on the bail application of Satyendar Jain."

Counsel for Jain submitted before the Court that main counsel Sh. N. Hariharan who is to argue the bail application on behalf of Jain has to go for some medical checkup and will not be available before 31.10.2022.

After hearing the request on behalf of Jain the Court said, "Put up on 31.10.2022 for arguments on the bail application of accused Satyendar Kumar Jain. Superintendent, Tihar Jail is directed to produce accused Satyendar Kumar Jain, Vaibhav Jain and Ankush Jain through video conferencing on 31.10.2022"

The Principal District & Sessions Court of Rouse Avenue, New Delhi on September, 22 transfer the matter registered under the provisions of Prevention Money Laundering Act against Delhi's Health Minister Satyendar Jain from the Court of Special Judge Geetanjali Goel's to Special Judge Vikash Dhull. Jain challenged the order of transfer in High Court and Apex Court and later on withdraw the same from Apex Court. Now the matter is at the stage of hearing arguments on bail application of Jain.

Government Counsel for ED opposed the bail application by submitting that Jain served as a Health Minister in Delhi may managed to get forged documents and can influence the doctors and Jail official.

ED has earlier opposed the bail application of Satyendar Jain by submitting that if bail granted he may influence the co-accused, witnesses and other documents related to the case.

Counsel for Jain opposed the submission of ED by submitting that this is a malafide application to derail the trial and to prolong the custody of Jain. He contented that Jain is neither a Health Minister nor Jail Minister but is in jail and because the hospital where Jain was admitted under the control of Delhi Government is no ground to alleged a bias in the case.

Investigating Agency has arrested Satyendar Jain in this Matter on May, 30 under the provisions of PMLA and he is now in the judicial custody at Tihar.

Central Bureau of Investigation (CBI) in its chargesheet has alleged amassing assets to the tune of Rs. 1.47 crore in Disproportionate Assets case while Enforcement Directorate has submitted the attachment of Rs. 4.81 crore in connection with money laundering investigation.

UNI XC GNK。长城网·冀云客户端讯（记者许艳艳冯硕刘梦妍康紫祎李全戴璐繁）8月15日下午，长城新媒体集团举办《长城对话》新闻IP研讨会。

二 | 人民日报社《新闻战线》杂志总编辑赵永平，凤凰卫视集团编委、凤凰网副总裁、总编辑吴晨光，中国日报网闻颜闻工作室主理人颜谙三位传媒界专家和媒体人应邀出席，围绕品牌栏目建设、新闻IP打造等议题展开深度交流与对话。

长城对话工作室主理人张瑞雨分享创作心得。

三 | 长城网·冀云客户端记者冯硕摄《长城对话》是长城新媒体集团聚焦高质量发展，重点打造的深度人物访谈，栏目立足、辐射全国，聚焦助推经济社会发展的关键人物，访谈对象覆盖党政干部、民营企业家、青年创业者、产业带头人等多元群体。栏目上线至今已推出15期访谈作品。

《长城对话》宣传海报。研讨会对话环节，三位嘉宾从选题策划的深度挖掘、IP品牌的系统运营、传播链路的流量获取、栏目长效竞争力的打造等议题，给出了一系列极具针对性、实操性的建议。三位嘉宾肯定了《长城对话》作为地方主流媒体新闻IP的探索价值。赵永平认为，长城对话IP能取得这样的成绩“非常值得肯定，很令人鼓舞”，在主力军挺进主战场的背景下，打造自己的新闻IP至关重要。吴晨光点赞了“1+1”的访谈架构设计，认为既满足了党媒宏观表达的需要，又为个人化表达留出了空间。

四 | 颜谙认为栏目定位清晰，这意味着更强的品牌辨识度和用户黏性。

对话环节，嘉宾分享创作经验。长城网·冀云客户端记者冯硕摄在肯定之余，三位嘉宾也提出了具体的优化建议。赵永平提出“三个回归”：一是回归受众，核心是要“说人话”；二是回归新闻，发挥主流媒体在议题设置和采访技巧上的专业优势，通过精准设问引导采访对象输出符合价值导向的内容；三是回归规律，既要吃透经济现象把问题做深做透，也要顺应智能传播时代的分发规律，善用切片传播和多平台分发，让深度内容实现更广泛的触达。吴晨光建议，栏目内容上要洞察“社会情绪”，从“对人的影响”出发判断选题价值；传播上应重点发力社交平台，并前瞻性地布局大模型平台，利用主流媒体身份优势与内容原创的“增益”价值，在大模型语料体系中实现品牌传播。颜谙则聚焦实操层面，认为标题可设置悬念或直击用户痛点，封面可探索统一的风格，叙事节奏上强化前三秒吸引力。